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Good question. The answer is, complex databases called search engines and subject directories. But before we get to how they work, let's look at why we need these powerful tools. 1,000,000,000 Reasons for Search EnginesThe exact number of webpages on the Internet is unknown, but a July 2000 study by the Internet Software Consortium put the number of domain names such as beyondbooks.com or nasa.gov at nearly 100,000,000. The search engine Google now claims to sift through more than one billion webpages. In addition to the sheer vastness of the Web, its pages appear and disappear daily. Nor is the Web arranged in any alphabetical, chronological, logical, or rational order. There is no centralized registration for pages, and there is no cataloging similar to that in a library.Basically, it's chaos. But that's okay. There are tools available to help lasso the information you're looking for, cowpoke. They're called search engines and subject directories. Start Your EnginesWhat is a search engine, anyway? It's a type of website that asks the user to enter words related to the information being sought. The search engine then compares those words with the documents stored in its database of webpages and returns a list of the webpages that match.Think of a search engine as a trip to a sandwich shop. Instead of looking for a specific webpage, you're looking for lunch. You belly up to the counter and say, simply, "turkey rye bread mustard." Almost immediately, you are swamped with thousands of different types of sandwiches that can be made using those ingredients. It's that easy with a search engine. Just type in the words or phrase you are looking for, and watch the results roll in. But hey tell 'em to go easy on the mustard.
If you pick any two search engines and enter the same term "skateboarding," for example then you can be sure they will turn up different results. While many of the same sites will be listed by different search engines, many will not. And remember, the first skateboarding site on the list isn't necessarily the best skateboarding site or the worst, for that matter. Expect to do a little comparison and some exploration of the results you receive. You also need to consider the words you use to search. A search for just the word "skateboarding" will yield a ton of results that may or may not lead you to the information you crave. Be sure to tell the search engine exactly what you want through your choice of keywords. If you want to learn more about the history of skateboarding, try searching for "history of skateboarding." If you're looking for a place to skateboard in Washington, DC, search for "skateboarding Washington, DC." The more you tell the search engine, the more it will tell you. Things to Think About When Searching the Web
"Direct Me If I'm Wrong ... ": Subject DirectoriesLike a blindfolded person playing darts in the dark, search engines often miss the target and return results that leave you scratching your head. When that happens, try a subject directory. Subject directories are similar to your run-of-the-mill search engines, but differ from them in a few key ways.Essentially, subject directories are organized lists. Whereas a search engine goes through a whole heap of pages and returns links that may or may not be topical, subject directories provide lists of relevant links organized by topic. So how is it that the links found in a subject directory are so relevant? Lean in close and I'll tell you the secret: it's people! Subject directories are maintained by human beings, which means the links you'll find there are generally much more "on target" than those found by search engines.
Subject directories are everywhere, despite the relative unpopularity of the term "subject directories." Perhaps people prefer the term "search engine" because it conjures up images of drag racers, revving their motors and getting ready to slam on the gas at the flash of the green. Strangely enough though, the most popular search engine Yahoo! is also a subject directory. A visit to Yahoo! will reveal tons of categories available for you to peruse, and thousands if not millions of sub-categories. There are dozens of comprehensive subject directories out there. For a start, try Looksmart (www.looksmart.com), About.com (www.about.com), or the Open Directory Project (www.dmoz.org). The Magic of Meta-searchingAs the number of search engines has dramatically increased, some companies have developed meta-search tools. These speedy search engines allow you to search several search engine databases at once. Meta-search engines, such as Dogpile, MetaCrawler, and Mamma, can be extremely helpful, because they bring back many different results from many different places at one time. But keep one thing in mind when searching 20 different search engines at once: more is not necessarily better. If five of the search engines in the meta-search database use similar search methods, then you'll find that you end up with a lot of repeat results. Sometimes a thorough investigation of just a few search engines' results will yield more useful information than a meta-search.
It's true that finding good material on the Internet can be akin to finding a needle in a stack of haystacks. But the tools discussed here will help make that search a lot less tedious. Whether you decide that you prefer search engines, meta-searchers, or subject directories, definitely give several different resources a try. If you get to know their ups and downs and quirks and quacks, in no time you'll be finding exactly what you're looking for.
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